AI Insights · Timothy · January 2025
Top 5 Photo and Video Apps in Colombia: Q4 2024 Performance
Explore the performance trends of the top five photo and video apps in Colombia during Q4 2024, including metrics on downloads, revenue, and active users.
In the fourth quarter of 2024, the top photo and video applications in Colombia showed varied performance trends. Here's a detailed look at how each app fared, based on data from Sensor Tower.
Instagram maintained a solid presence with weekly active users hovering around 19M, peaking at 19.1M in late December. Weekly downloads fluctuated, reaching a high of 244.7K in late October, while weekly revenue varied between $20K and $27K.
CapCut - Video Editor from Bytedance saw a peak in weekly downloads at 260.5K in late October. Revenue trends showed growth, with weekly figures peaking at about $102K in mid-December. Active users increased to 5.8M by the end of the quarter.
YouTube experienced steady weekly revenue, reaching a high of $170K in late November. Active users remained robust, with a slight decline from 30M to 29.5M. Downloads saw a significant increase to over 50K in the week leading up to Christmas.
Google Photos: Backup & Edit experienced consistent active user growth, peaking at 13.9M in the final week of the year. Downloads reached their highest at 43.8K in the week before Christmas, while weekly revenue hit a peak of $29.9K in late November.
Canva: AI Photo & Video Editor showed a decline in active users from 3M to 2.1M over the quarter. Weekly downloads saw a decrease, dropping to around 37K by the end of December. Revenue, however, remained stable, peaking at $30.1K in late November.
For more insights into app performance, visit Sensor Tower's platform.
